Itunu ABIDOYE

Data Science & AI Professional | Product & UI/UX Design Lead
London, GB.

About

Highly accomplished professional with 6+ years of experience, recognized as an Exceptional Promise Global Talent by Tech Nation, specializing in the intersection of advanced Data Science, Artificial Intelligence, and Product Design. Expertly leverages machine learning, deep learning, and NLP to develop scalable AI solutions and intuitive design systems. Proven ability to drive significant user engagement, enhance customer satisfaction, and deliver measurable business outcomes across diverse sectors including fintech, health, and government.

Work

Net purpose (Contract)
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Product Designer

London, England, United Kingdom of Great Britain and Northern Ireland

Summary

Designed and optimized ESG data visualization tools and scalable design systems, enhancing user experience and accelerating product development.

Highlights

Designed ESG data visualization tools, improving interpretability of sustainability metrics for portfolio managers, increasing user satisfaction by 30%.

Led workshops and user interviews to inform feature development, boosting engagement by aligning with core user personas.

Developed and maintained a scalable design system, ensuring consistent, high-quality experiences across platforms and accelerating product scaling.

DAIM
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Researcher in AI and Data Science

London, England, United Kingdom of Great Britain and Northern Ireland

Summary

Led AI and Data Science research initiatives, developing advanced models and analytics solutions to drive insights and improve decision-making for various applications.

Highlights

Developed deep learning models using CNNs and GAN-based data augmentation, achieving 97% accuracy with InceptionV3 for platelet classification in medical datasets.

Conducted sentiment analysis on 22,000+ reviews using advanced NLP models (BERT, LSTM, GRU) to extract actionable insights, directly improving customer service strategies.

Analyzed 2020 UK road accident data and delivered demographic insights for socioeconomic planning, identifying hotspots and trends to guide safety policy and inform housing/transport investments.

Applied supervised and unsupervised models, including ANN and Random Forest, to predict second-hand car prices with an R2 of 99.8% and forecast life expectancy with high accuracy.

World Bank Group (Contract)
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User Interface Designer

London, England, United Kingdom of Great Britain and Northern Ireland

Summary

Designed UI/UX for e-learning platforms, significantly increasing engagement and improving learner retention through intuitive design flows.

Highlights

Designed intuitive UI/UX for two e-learning platforms (AI Fundamentals, 365 Co-pilot), increasing user engagement by 40% through optimized design flows.

Developed detailed user flows and navigation pathways, ensuring seamless user experience and improved learner retention across educational platforms.

Collaborated with subject matter experts to translate complex educational content into user-friendly interfaces, enhancing overall platform accessibility and learning effectiveness.

Leatherback
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Mobile Designer Lead

London, England, United Kingdom of Great Britain and Northern Ireland

Summary

Spearheaded end-to-end UI/UX design processes for mobile applications and platform services, driving significant revenue and user growth.

Highlights

Spearheaded end-to-end UI/UX design processes (Discovery, Ideation, Prototyping, Testing) for B2B/B2C mobile apps, API website, and platform services, enhancing user experience across three platforms via Figma.

Conducted user research and A/B testing with Smart Look to align product features with user personas, delivering high-fidelity prototypes and user journey maps for stakeholder presentations.

Increased revenue by 25%, subscriber count by 40%, and transaction volume by 30% by designing card and invoicing features and strengthening the design system.

Boosted user base by 50%, CSAT by 52%, and NPS by 30% in 12 months by redesigning the mobile retail app and revamping the onboarding process based on user feedback.

Petra Technologies
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Lead Product Designer & Solution Architect (Founding Team)

London, England, United Kingdom of Great Britain and Northern Ireland

Summary

As a founding team member, orchestrated product design and solution architecture, securing significant seed funding and driving the development of a cutting-edge blockchain payment platform.

Highlights

Secured $20,000 in seed funding and attracted over 120 beta customers, validating market demand and enabling rapid product development.

Led the development of a cutting-edge blockchain payment platform MVP, supporting 18 crypto tokens and delivering three beta products that significantly enhanced user experience.

Built and scaled a high-performing design and development team, driving revolutionary innovations in blockchain payment solutions.

Directed end-to-end mobile and web application design processes (Discovery, Define, Ideate, Design, Prototype, Testing) for B2B solutions, ensuring market fit and user adoption.

Conducted extensive user interviews and research, developing user personas and journeys that informed product design and optimized content for strategic market positioning.

Zedcrest Group
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Product Designer UI/UX

London, England, United Kingdom of Great Britain and Northern Ireland

Summary

Optimized digital platforms and enhanced brand reputation, driving significant customer base growth and improved user experience.

Highlights

Optimized digital platforms, achieving 40% growth in customer base and 25% enhancement in user experience through strategic UI/UX improvements.

Managed the publication of 17 editions of Zedster Magazine, which significantly improved brand reputation by 30% and enhanced market perception.

Contributed to cross-functional teams to integrate user feedback and data analytics into design iterations, ensuring product-market fit and sustained user engagement.

Our Pass
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Product Design Lead (Founding Team)

London, England, United Kingdom of Great Britain and Northern Ireland

Summary

As a founding team member, led the design and development of a one-click checkout application, securing significant funding and optimizing user experience.

Highlights

Secured $1 million in initial funding for the Our-pass one-click checkout application, validating the product vision and enabling its successful development.

Led the end-to-end design and development of Version 1 of the Our-pass one-click checkout app, ensuring a seamless and optimized User Experience (UX).

Conducted comprehensive market research and collaborated closely with stakeholders to inform product features and drive user adoption for the new application.

Education

University of Hull
Kingston upon Hull, England, United Kingdom of Great Britain and Northern Ireland

M.Sc.

Artificial Intelligence and Data Science

Grade: Distinction

Courses

Machine Learning Models

Deep Learning Models

Natural Language Processing

Computer Vision Models

Data Cleaning

Data Analysis

Data Interpretation

Sentiment Analysis

Detection and Classification

AI Prediction and Presentation

Bowen University
Iwo, Osun State, Nigeria

B.Sc.

Computer Science

Languages

English

Certificates

IEUK 2024 Technology Program Completion

Issued By

IEUK Technology

Skills

Data Science & AI

Machine Learning, Deep Learning, Natural Language Processing (NLP), Computer Vision, AI Prediction, Data Analysis, Data Interpretation, Sentiment Analysis, Detection and Classification, Regression, Clustering, Neural Networks, GANs, Predictive Modeling.

Programming & Development Tools

Python, C++, SQL, SQLite, Sklearn (Scikit-learn), TensorFlow, Keras, Jupyter Notebook, Pandas, Matplotlib, WanB, Google Collab, Brev, Amazon SageMaker, OpenCV.

Data Management & Visualization

Data Cleaning, Tokenization, Lemmatization, Normalization, Feature Engineering, Statistical Analysis, Demographic Analysis, Confusion Matrices, Scatter Plots, Loss and Accuracy Plots, Heatmaps, Prediction Plots, Population Pyramids, Age Distribution Charts, Cluster Maps, Geographical and Temporal Distribution Plots, Figma, Fig-Jam, Smart Look, Data Visualization.

Product & UI/UX Design

Product Design, UI/UX Design, User Experience (UX), User Interface (UI), Design Systems, User Research, A/B Testing, Prototyping, Wireframing, User Flows, User Journeys, Feature Development, Product Scaling.

Business & Strategy

Strategic Planning, Business Development, Market Research, Data-driven Decision Making, Problem Solving, Cross-functional Collaboration, Project Leadership, Innovation, Entrepreneurship, Customer Satisfaction (CSAT), Net Promoter Score (NPS), Stakeholder Management, KPI Tracking.

Projects

Automatic Classification of Platelets Images

Summary

Developed and presented a poster paper on the automatic classification of platelet images, comparing pre-trained versus custom models as part of M.Sc. research.

Smart Vehicle Number Plate Detection and Speed Tracking Application

Summary

Developed a smart vehicle number plate detection and speed tracking application using OpenCV and KNN Algorithm as part of B.Sc. thesis.